To all of you breastfeeding fans who are attuned to the subtleties of language: you are going to love this classic article by Diane Weissinger, MS, IBCLC, suggesting we stop talking about the “Benefits of Breastfeeding” and start talking about “The risks of NOT breastfeeding instead.” It blew my mind when I read it for the first time.

And if you loved that article and want to read MORE about how language and images we use affect the public perception of breastfeeding, hie thee to you local library and check out Jack Newman and Theresa Pitman’s Ultimate Breastfeeding Book of Answers. You’ll find a chapter dedicated to dissecting the messages we get about breastfeeding and formula feeding from media and from formula company brochures. [In one trick formula feeding mothers pictured on brochures wear wedding rings; breastfeeding mothers do not.]

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